Basic vs Premium A+ Content: Differences, Modules and Which to Choose

Amazon offers two levels of A+ Content. Basic A+ is available to every brand-registered seller; Premium A+ (sometimes called A++ Content) unlocks larger visuals and interactive modules. Here is how they compare.

Side-by-side comparison

• Number of modules: Basic allows up to 5 modules; Premium allows up to 7.
• Image size: Basic modules use standard sizes (for example 970 × 600 px for the standard image header); Premium offers full-width images (for example 1464 × 600 px) that fill the screen.
• Interactive formats: Premium adds video, image carousels, hotspots, interactive comparison tables and Q&A modules.
• Mobile experience: Premium modules are designed to look richer on phones, with larger images and swipeable carousels.
• Cost: both are free to publish; you pay only for the design work.

Who can use Premium A+?

Premium A+ is available to brand owners who meet Amazon's eligibility requirements, which are shown in the A+ Content Manager. Amazon has adjusted these requirements over time — historically they included having an approved Brand Story and a history of approved A+ submissions. Open A+ Content Manager to see whether your account currently qualifies.

When Basic A+ is enough

• Simple products where a few strong images explain everything.
• New brands building their first A+ pages.
• Low-price items where extra design effort won't pay back.

When Premium A+ is worth it

• Products that benefit from a demonstration — video and hotspots shine here.
• Premium-priced products where the page must feel premium too.
• Products with many variants, where interactive comparison tables help shoppers choose.
• Competitive categories where every brand already has good Basic A+.

Designing for either tier

The principles are the same: a clear story from hero to specs, short readable copy, consistent styling and honest claims. Plan desktop and mobile together — Amazon shows A+ on phones to most shoppers, so text must be legible at small sizes.

Read our A+ Content design best practices for module-by-module tips, and the A+ guidelines to avoid rejections.