A+ Content Design Best Practices: 10 Tips for Higher-Converting Modules

Two A+ pages can use the same modules and get very different results. The difference is almost always design: how clearly the story flows, how readable the text is on a phone, and how consistent everything looks. These ten principles will lift any A+ page.

1. Tell one story, top to bottom

Order modules like a conversation: promise (hero) → why it's better (features) → how it works → life with the product → what it's made of → specs and contents → brand. Each module should answer the next question a shopper has.

2. Design for mobile first

Most shoppers see your A+ Content on a phone. Use large headlines, one line of supporting copy and short labels. If it isn't readable at phone size, it isn't readable.

3. One idea per module

A module that tries to say five things says nothing. Split dense modules into two, or move detail into a specifications module.

4. Use icons that mean something

Generic icons are wallpaper. Use distinctive, full-colour icons that depict each specific benefit — an ingredient, a feature, a use — in one consistent style across the page.

5. Build a colour system from your packaging

Pick two or three brand colours plus a neutral, taken from your packaging, and use them everywhere. Consistency makes a small brand look established.

6. Show the product in real life

Lifestyle images help shoppers imagine owning the product. Choose settings and people that match your real customers, and keep the product clearly visible.

7. Make sizes and contents unmistakable

Dimension lines, a hand or familiar object for scale, and a neat “what's in the box” layout prevent disappointment and returns.

8. Use comparison charts to sell your range

A comparison chart of your own products helps shoppers pick the right variant and discover others. Keep rows short and factual.

9. Keep claims honest and compliant

Only state what your listing supports. No reviews, prices, rankings, guarantees or health claims — see the 12 most common rejection reasons.

10. Keep text out of the edges

Leave a safe margin around text and key graphics so nothing gets cut off on different screens, and never stretch images to fit a module.

Putting it together

A strong page combines all ten: a clear story, readable mobile layouts, meaningful icons, one colour system and honest claims. If you'd like a starting point, APlus Listing creates a unique art direction for each product — colours, typography and icon style — and applies it consistently across every A+ module and listing image.