Amazon A+ Content Guidelines: 12 Reasons Modules Get Rejected (and How to Fix Them)

Every A+ Content submission is reviewed by Amazon before it goes live. When something breaks the rules, the whole submission comes back rejected and you lose days fixing and resubmitting. The good news: most rejections come from the same handful of mistakes.

Below are the twelve we see most often, with the fix for each. Always check the current A+ Content guidelines in Seller Central too — Amazon updates them from time to time.

Claims and wording

1. Customer reviews, ratings or testimonials

Star ratings, review quotes (“Best purchase ever!”) and testimonials are not allowed in A+ Content. Fix: remove them entirely. Let your benefits and visuals do the persuading.

2. Pricing, promotions and shipping

Prices, discounts, “sale”, “free shipping”, coupon language or “limited-time offer” are prohibited because they can quickly become inaccurate. Fix: keep A+ evergreen; run promotions through Amazon's promotion tools instead.

3. Superlatives and rankings you can't prove

“#1”, “best-selling”, “top-rated” or “America's favourite” claims are rejected unless properly substantiated — and even then are risky. Fix: describe what the product does rather than how it ranks.

4. Time-sensitive language

Words like “new”, “latest” or “this season” date quickly. Fix: use timeless phrasing (“designed for…”, “made with…”).

5. Medical, health or unapproved claims

Statements that a product treats, cures or prevents a disease — or unapproved claims for supplements, cosmetics and pesticides — are a frequent cause of rejection and can create legal risk. Fix: stick to what your listing and labelling can support, and avoid disease language entirely.

6. Guarantees and warranties

“Lifetime guarantee” or “100% satisfaction guaranteed” are generally not allowed in A+ Content. Fix: remove guarantee language from images and text.

7. Competitor references and comparisons with other brands

Naming competitors or comparing your product with another brand's is not permitted. Fix: comparison charts may compare your own products only.

8. Contact details and external links

Website URLs, email addresses, phone numbers or calls to visit your own store are rejected. Fix: remove them; Amazon provides the Brand Store and Brand Story for brand discovery.

Images and design

9. Low-resolution, stretched or pixelated images

Every module has required dimensions. Images that are too small, upscaled or distorted are rejected or look poor. Fix: export at the exact module size and never stretch to fit — crop or recompose instead.

10. Text that is too small or too dense

Paragraphs of tiny text inside images are hard to read, especially on mobile, and may be flagged. Fix: short headlines, one-line supporting copy, and short labels with plenty of contrast.

11. Logos, badges and trademarks you don't own

Amazon's logo, certification marks you can't prove (organic, FDA, etc.), media logos (“As seen in…”) and other brands' trademarks cause rejections. Fix: only use marks you own or that appear on your actual product with proof.

12. Spelling, grammar and mismatched content

Typos, broken English and images that don't match the product (wrong colour, wrong pack size) get rejected or erode trust. Fix: proof-read every word and check every image against your real product.

A quick pre-submission checklist

• No reviews, ratings, prices, offers, guarantees or rankings
• No competitor names, URLs or contact details
• No health or disease claims; every fact is supported by your listing
• Images at the exact required size, sharp, not stretched
• Text large and short enough to read on a phone
• Product in every image matches the real product
• Every word proof-read