Amazon A+ Content Rejected? How to Find the Reason and Fix It

You spent hours on your A+ Content, submitted it, and it came back rejected or never appeared on your listing. The key is to work out why before you change anything. This guide walks through the process. For the full list of rules, see our A+ Content guidelines.

Step 1: Check the status and the reason

In Seller Central, open the A+ Content Manager and look at the status of your submission. Rejected submissions show the modules or fields with a problem. Read the message fully, since Amazon usually names the module and the type of issue.

• Draft: not submitted yet.
• Submitted / in review: being checked; review can take several days.
• Approved: live or scheduled to go live.
• Rejected: needs changes before it can be approved.

Step 2: Match the message to a common cause

Most rejections come from a short list of causes:

• Prohibited claims: reviews, ratings, prices, promotions, guarantees or “best-selling” style claims.
• Competitor or external references: other brands, websites, phone numbers or emails.
• Image quality: blurry, stretched or wrongly sized images; text too small to read.
• Brand and trademark issues: logos or badges you don't own.
• Spelling and mismatched content: typos, or text that doesn't match the product.
• Product mismatch: images that show a product different from the listing.

Step 3: Fix only what was flagged, then re-check the rest

Fix the flagged issue, then scan every other module for the same problem. A claim that appears once often appears elsewhere, such as in an image and in the text, and rejections repeat when you only fix one.

Text inside images is the most overlooked place. Zoom in and read every word, since reviewers read images as well as text.

Step 4: Check the images themselves

1. Confirm each image is the exact size the module requires.
2. Check the file format and size limits shown in the module.
3. Look at the mobile version, since small text becomes unreadable.
4. Make sure the product matches your listing's variations and colours.

Our image size cheat sheet lists common sizes for A+ modules.

Step 5: Resubmit, and keep a record

After fixing, resubmit and note what you changed. If it is rejected again for the same reason, the fix didn't address the actual problem. If the message is unclear or you believe it is a mistake, contact Seller Support with the module and the rejection text.

A+ Content approved but not showing?

Approved content can still take time to appear, and it must be attached to the right ASINs. Check that the ASINs are included, that the content is not scheduled for a later date, and that your brand registration is in good standing. If it still doesn't show after a reasonable wait, contact Seller Support.

How to avoid rejections next time

• Write from facts in your own listing, not invented claims.
• Use a pre-submission checklist, such as the one in our guidelines post.
• Keep text short and large enough to read on mobile.
• Use a tool that warns about risky claims. APlus Listing screens images and copy for common problems, but you still approve everything.