Amazon Image Size Cheat Sheet: Listing, A+ Content and Brand Story Sizes

Amazon uses different image sizes for listing images, A+ Content modules and Brand Story. Upload the wrong size and your images get blurry, cropped or rejected. This cheat sheet collects the common sizes in one place.

Listing images (main and secondary)

• Recommended: square, 2000 × 2000 px.
• Minimum for zoom: 1000 px on the longest side.
• Formats: JPEG is preferred; PNG, TIFF and non-animated GIF are also accepted.
• Main image: pure white background (RGB 255, 255, 255), product only, no text or graphics, filling about 85% of the frame.
• Secondary images: backgrounds, text, infographics and lifestyle scenes are allowed.

More detail in our listing images guide.

Basic A+ Content modules (common sizes)

• Image header with text: 970 × 600 px
• Company logo: 600 × 180 px
• Image with light or dark text overlay: 970 × 300 px
• Single image and sidebar: 300 × 400 px (main image)
• Single image and highlights / multiple images / three images and text: 300 × 300 px
• Four images and text (quadrant): 220 × 220 px (four-image module) or 135 × 135 px (quadrant)
• Comparison chart: 150 × 300 px per product

Premium A+ Content (common sizes)

• Full-width image modules: 1464 × 600 px
• Full-width video and image carousels: 1464 × 600 px frames
• Premium comparison and hotspot modules: sizes vary by module — check A+ Content Manager.

Not sure which tier you need? Read Basic vs Premium A+ Content.

Designing for mobile

Most shoppers view A+ Content on a phone, where wide modules are scaled down. A separate mobile composition (for example 600 × 450 px) with larger text and fewer elements stays readable, rather than a desktop image that has been squeezed onto a small screen.

Brand Story

• Background image: around 1464 × 625 px.
• Cards (logo, image and text, ASIN showcase): smaller square or portrait images — sizes shown in A+ Content Manager.

See A+ Content vs Brand Story for how they work together.

File tips

• Use sRGB colour and JPEG for photos; PNG for graphics with flat colour.
• Keep A+ module images under 2 MB where required.
• Never upscale a small image — recreate it at the right size instead.
• Keep text and key details away from the edges.

APlus Listing exports every approved image at the exact module size, organised by module and device, and checks dimensions, format and file size before export.