Are AI-Generated Amazon Listing Images Allowed? (2026 Rules)

Yes, AI-generated listing images are allowed on Amazon, as long as they follow Amazon's normal image requirements and show the product you actually sell. There is no rule that bans AI. What gets listings suppressed is the same thing that always did: inaccurate products, a non-compliant main image and claims you cannot prove. Since July 2026 there is one AI-specific rule as well: a label for photorealistic people that AI generated.

What Amazon actually requires

Amazon's image requirements apply to every image, however it was made. Third-party guides such as SellerSprite summarise them like this, and you should confirm them in Seller Central:

• Main image: pure white background (RGB 255, 255, 255), the product filling at least 85% of the frame, and nothing but the product. No props, text, logos or watermarks. Some categories such as apparel, jewelry and large appliances have their own exceptions.
• Secondary images: more freedom. Lifestyle scenes, infographics, dimensions and promotional text are normal, but they must still be sharp and professional.
• Size and format: JPEG is recommended, with PNG and TIFF also accepted. Use at least 1,000 pixels on the longest side so shoppers can zoom, and 2,000 pixels is a common target. See our image size cheat sheet.
• Accuracy: every image must represent the product you ship, with the right shape, colour, parts and quantity.

The July 2026 label for AI-generated people

According to Goat Consulting and My Amazon Guy, Amazon now asks sellers to disclose product images, videos and A+ Content that show a photorealistic person generated entirely by AI. The disclosure is done with metadata, not a form:

1. Add the keyword contains-synthetic-performer to the image's XMP dc:subject (Subject or Keywords) field before you upload it.
2. Amazon then shows shoppers a disclosure on the detail page.
3. Check the file after exporting. Some editors and asset tools strip embedded metadata, so confirm the keyword is still there before you publish.

You do not need the label for photos of real people, even if AI tools were used to retouch them, for characters from films, TV or games, for images with no people, or for people who are clearly illustrations or cartoons. If you are not sure whether an image counts, tagging it is the safer choice.

Goat Consulting also reports that an untagged main image can lead to the listing being suppressed until it is fixed, and that New York's rules on synthetic performers carry civil fines for advertisers. We have not verified the legal details, so read Amazon's current policy and ask a lawyer if you sell into New York.

Can AI make your main image?

This is where sellers get into trouble. The main image must be an accurate, white-background view of the real product, and AI tends to change small things: a label, a cap shape, a colour tone, the number of items. Seller-tool guides such as SellerLabs advise against using an AI-made picture as your main image. The safer route is to start from a real photo of your real product and use AI for the rest of the set.

What is safe, and what is risky

• Safe, with a final check: infographics with icons and short callouts, lifestyle scenes, dimension images, what's-in-the-box and consistent styling across the set.
• Careful: the product itself (small details drift), printed text on the pack, hands and fingers, scale, and any photorealistic person (label it).
• Do not use AI for: fake reviews or ratings, prices or discounts, awards or certifications you do not hold, claims you cannot prove, competitor comparisons, or logos and trademarks you do not own.

Why AI images get listings in trouble

1. The product is wrong. The colour, shape or label differs from what arrives. This causes complaints and returns, not only policy problems.
2. Garbled or misspelled text. Older image models invent words. Read every word on every image.
3. An invented logo or brand mark appears in the background.
4. A non-compliant main image: a tinted background, a prop, added text or a product that does not fill the frame.
5. Unlabelled AI people in an image or in A+ Content.
6. Claims that are not true, for example a number, material or certification the product does not have.

A compliance checklist before you upload

• Compare each image with your real product: colour, shape, label, parts and quantity.
• Read every word and number. Fix typos and remove any claim you cannot prove.
• Main image: pure white, product at least 85% of the frame, nothing else in it.
• Remove invented logos and trademarks.
• Tag photorealistic AI-generated people with contains-synthetic-performer, then verify the metadata survived the export.
• Check size and format, and read the images at phone size.
• Save the originals and your prompts, so you can show how an image was made if Amazon asks.

For the step-by-step workflow, the nine image slots and how to build a full set, read our guide to making Amazon listing images with AI, the guide to using ChatGPT or Gemini and the listing images guide. If an image or A+ module was rejected, see why Amazon rejects A+ Content.

APlus Listing checks each image for product match and text accuracy and uses your real product photos as the reference, but nothing replaces your own last look before you publish. You can see real results in the examples and the current packs on the pricing page.